Major in Marketing and Management

Core Courses in Marketing and Management

• Principles of Marketing
• Marketing Management
• Global Marketing Management
• Consumer Behavior
• Marketing Communications
• Online Marketing
• Human Resource Management
• Organizational Behavior
• Cross-cultural Training

NOTE: Please refer to the program of choice below for a complete overview of course requirements.

Undergraduate Majors

Majors are considered as primary specializations during undergraduate studies and form a fundamental component of the complete study program, offering a wide range of core courses. Several majors are available:

• Major - Business and Entrepreneurship
• Major - Finance and Economics
• Major - Marketing and Management

Undergraduate Minors

Minors are considered as secondary specializations during undergraduate studies and form a fundamental component of the complete study program, offering a wide range of specialization courses. Several minors are available:

• Minor - Business Communication
• Minor - European Management
• Minor - International Management
• Minor - International Relations
• Minor - Sports Management
• Minor - Tourism and Hospitality Management

Associate Programs

Associate programs are based on and are fully compatible with the established European and American educational systems. Associate programs consist of 90 European credits or 60 American credits. Select one of the following for more detailed information:

• ABS - Associate in Business Studies
• ABA - Associate of Business Administration

Bachelor Programs

Bachelor programs are based on and are fully compatible with the established European and American educational systems. Bachelor programs consist of 180 European credits or 120 American credits. Select one of the following for more detailed information:

• BBS - Bachelor in Business Studies
• BBA - Bachelor of Business Administration